Conceptualized in collaboration with Zhenpei Tang
Tasked with the assignment to design a toilet paper product that engages an environmental target audience; we pitched "Green & White" a hemp plastic packaged toilet paper.
Hemp plastic biodegrades within a few months but serves a useful purpose beyond packaging. The handles on the package design allow you to carry the toilet paper home easily and then use for your kitchen compost at home.
This campaign is meant to be educational on the eco-friendly nature of Green & White and also connect and praise its sustainable target audience in out of home placements on public transit and bike parking.
Transit Shelter Mockup
Transit Poster Graphic
Transit Poster Graphic
Bike Parking Mockup
Transit Poster Graphic
Bike Parking Graphic
Product Design & Use Breakdown