Conceptualized in collaboration with Kai Burant
Rethinking the IMAX pre-show, we played up the anticipation before seeing a movie in theatres. With new ways to look forward to your experience and remember it afterwards the IMAX app celebrates film and your appreciation for film too.
This campaign creates touch points before you arrive at the theatre through the IMAX app, showcases the grandeur of film through large scale out of home advertisements, and immerses you in your experience early through interactive art while you wait in your seat.
UX/UI IMAX App Design: Movie Ticket Collection
UX/UI IMAX App Design: Movie Ticket
IMAX Pre-Show Transition Example
IMAX App: Movie Countdown Widget
Out of Home Billboard Advertising: Motion Concept