I designed this campaign brief with the goal of differentiating CJSW from other radio stations by emphasizing their authentic and local-focused approach to community radio.
In order to provide more brand awareness for CJSW I built off their existing illustrative style and illustrated these dry erase time lapses to engage viewers visually while they listened and read more about CJSW and their impact on community.
Tune Into Community – 20 second story post
Real Community Radio: What Does That Mean? – 50 second Instagram reel
Underground Sounds Anywhere – 20 second Instagram post