Conceptualized in collaboration with Kai Burant
Call of Duty: Warzone wants to drop into mainstream culture and gain the attention of the public. In order to attract attention the Warzone and showcase them as creators of stories and adventure we conceptualized The One: A Reality TV Show Competition.
The One provides a cast of characters, unique challenges, and stories to attract the attention of the general public and generate discussion about Warzone.
This campaign includes experiential, out of home, and social advertisements to connect at different proximities with the public.
WATCH THE CASE STUDY VIDEO:
THE ONE: Advertising Campaign Case Study Video
