Apathy is Boring is a non-partisan, charitable organization that supports and educates youth to be active and contributing citizens in Canada’s democracy. They aim to connect, educate, and activate Canada's youth.
The key message of this campaign was Apathy is the Greatest Enemy. This concept was designed to interact, inform, and empower youth through experiential advertising to help them experience the cost of doing nothing.
Experiential Interactive Screen Display
Experiential Screen Display: NOT STOPPED– Button Was Not Pushed
Experiential Screen Display: STOPPED– Button Was Pushed
Interactive Instagram Story: NOT STOPPED– No tap
Interactive Instagram Story: STOPPED– Tapped Ahead
Movie Theatre Pre-Show Advertisement
